SOCIAL
Social that Moves the Needle
Does your audience look forward to your next post? Or do the posts collect dust, lacking likes, comments, and sharing? Part of an effective social strategy is an effective brand voice. How does this brand talk, how does it engage, how does it come off as a human and not a company? We can help you determine this brand voice and engage your audience.
There’s the art of social media (brand voice and how you engage) and the science (where and when you engage as well as continuous optimization). We can help you gather more information – what social channels is your audience engaging with the most? What days of the week and time of the day does your audience most interact with content? We can help you finetune your social strategy so you’re maximizing your connection with your customers/clients.
Common
problems
and how we
help
How do I know what to post?
The answer is it ties back to the brand voice you’ve created and consistency. For example: you don’t want to be talking about Nobel physics and then launch into conspiracy theories (or maybe you do? If that’s your brand). People should come to know what to expect from you. Are you constantly pitching products/services or sending something genuinely entertaining/fun that people actually leverage social media for? It’s part of the dance – keeping a consistent brand voice across each medium and its audience demographic.
How do I know if my social media strategy is working?
Don’t get caught up in all the vanity metrics – likes, comments, impressions, sharing, etc. They are great leading indicators of engagement but what anyone should care about is the end goal – leads, foot traffic, purchases, page views, improving whatever the bottom line success metric is. We can help show you where your traffic is coming from so you better understand what’s working and what’s not. We leverage this attribution data to signal the content that’s most driving business and how we can optimize future content.
How do I get my customers/clients to tag my business in their posts?
This one relates back to the brand again. Have you created a brand that others want to identify with? Does your audience like your products or services enough to feature you in a post or story? This kind of brand takes a bit to craft but once it has real momentum it can take a life of its own. Events on the schedule give your audience something to look forward to. We can help you cover all the bases (brand, social, event ideas) so you have engaged customers/clients.
How do I keep up with all the channels, the content, and the times to post?
Consistency and having a firm posting cadence are the keys to success for a social strategy. We can help take this work off your plate so you can focus on other key priorities. Part of our rhythm is to schedule social posts ahead of time so they are published when is best for engagement. As far as channels go – Facebook and Instagram are typically the best but we also support TikTok, YouTube, X, BlueSky and LinkedIn.
INSIGHTS
How to Prepare for the World Cup?
LEARN MORE
How Do I Show Up in AI Search?
LEARN MORE
AI – Is It Worth It?
LEARN MORE