INFLUENCER

Finding the Right Folks that Fit Your Brand

Common

problems

and how we

help

• Where do I go to the influencer store?

  If only there were. Influencers-R-Us? Maybe we’ll trademark it. Fortunately apps like Instagram make it easier for influencer discovery but how do you know if they are a right fit for your brand or are even effective in the first place? We have access to different influencer platforms which give insight to the type of the content the influencer has created and the value given to previous clients. In each engagement we also ask the creator for examples of previous work and compensation so we can estimate the value for you as well as negotiate the best price possible.

• How do I leverage an influencer?

  What are your goals – conversion, awareness, content-generation? There’s a lot of different ways to partner with influencers and you could do all 3 at once if you wanted to. Brand authenticity is an absolute must – you don’t want anyone engaging with your brand in a halfhearted way, the creator must have genuine interest in the brand. Typical relationship models are – product for post, pay for post, or an ongoing brand partnership. We’ll help you assess what works best for your budget to maximize the impact of this traffic source.

• Are all influencers created equal?

  Influencers are largely differentiated by follower count. Nano has 1,000-10,000 followers. Micro 10,000-100,000. Macro 100,000-1m. Mega 1m+. All have different costs and different purposes. Basically the methodology is – the smaller the follower count, the more active/engaged/loyal the influencer’s audience is and so these players are best suited for conversion (as well are generally cheaper). On the other side – the larger the follower count, the more broad range of exposure you’d have for brand introduction/awareness (as well are generally more expensive). The idea is to maintain a flock of smaller creators and take strategic shots with the larger ones. We’ll help you craft an influencer strategy that makes the most sense for where you are as a business and your aspirations.

• How do I measure the effectiveness of an influencer relationship?

  A tricky part of the process and one that is often missed. For content generation it is fairly obvious with receiving content that meets your expectation and can be leveraged for its intended use (for example – your own socials, site, a specific promotion). For conversion it’s important to incorporate tracking links, promo codes so that you can attribute each sale coming from that creator. Awareness is the hardest. It’s typically measured by the increase of the follower account of your own socials or the boost in traffic during the brand partnership. We can help you track the ROI of these relationships and continue to optimize the ones that are most benefitting you.

INSIGHTS