SEO
Crafting Content that Captures Traffic
Search Engine Optimization and content go hand-in-hand. Are you creating quality content as defined by Google? Since its inception Google has leveraged its EEAT framework for evaluating content. Experience, Expertise, Authoritativeness, and Trustworthiness. At the end of the day it’s a question of – are you contributing to the internet or gamifying slop for web visits? (AKA white hat/good vs. black hat/bad SEO).
We can help you craft an effective content strategy through competitive benchmarking and keyword research leading to higher topical authority (how Google ranks you). The more authority you have, the more pathways you can be found and the higher you will rank for more competitive keywords (commercial and transactional). These same frameworks apply to the AI era. We’ll help you execute in a manner that best serves you long-term and not take shortcuts that might bolster traffic in the short-term but come back around and are painful.
Common
problems
and how we
help
What do I write about and how do I tag keywords?
Good copywriting is an effective art. It speaks in your brand voice and provides value. Google will feature your content because it’s helping (especially teaching). The biggest opportunity is generally for informational keywords -> answers to questions. This is also a great way to build external links (other websites linking to you) improving your overall authority score. We’ll take care of all the tagging and the schema (how Google’s bot crawlers “read” your site).
I want to get an edge on my competition - how do I get a sense of how I stack up?
We use industry-leading tools to map exactly where you rank versus competitors and where the gaps are as well uncover areas of opportunity they haven’t built content for yet (and that’s still on brand for you).
I have content already and don’t want to lose it - can I transfer it?
We can transfer content for you into a new website. We can also generate content on your existing website. What’s important in the migration is that the content remains the same as well as the site architecture so Google doesn’t have to “relearn” you which can harm existing rankings.
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