BRAND PRICING

Your brand is who you are and how you are known. What’s the feeling you’d like someone to have when they see yours? That’s the big question and one we’ll help you answer. Together we’ll craft something that authentically connects with your audience.

Base

Our work is scoped at $150/hr with all projects starting at a minimum of $1,500. We’ll walk with you, co-creating the brand. You give us your inspirations and we’ll give you the creative that will resonate based on best practices. You’ll receive: a color palette, a logo, a brand voice, and messaging guidelines that help you have a consistent and engaging presence with your audience. 

Here is a breakdown of the typical process: 

• Discovery (uncover your goals and inspiration, discussing initial ideas) 
• Theme Development (2nd meeting to confirm the above and receive feedback on logo/colors/brand voice before execution) 
• Brand Kit Construction (1 week to 8 weeks depending on market research as well as discovery/alignment necessary) 
• Final Review (final feedback and adjustments before completing) 
• Ongoing Support (if you leverage us for your content, we’ll ensure this brand is consistent for you) 

Custom 

Not all companies are the same. A small business may have a higher appetite for risk as they may have relatively less to lose than say a Fortune 500 company with many existing customers where a damage to brand can be the loss of millions of dollars. Brand is important to everyone – it’s mitigating risk that’s the key aspect. 

Here are some common factors that add to complexity of brand projects: 

• Market Research (what does your target market actually want? The only way to know for sure are asking the right people questions with surveys) 
• Number of Stakeholders (marketing typically owns brand but who else is involved in the process? CEO? HR? Product? We want to make sure everyone is aligned) 
• Co-brands and Sub-brands (are there existing brands you want to maintain/keep? Are there sister brands the new brand should have a similar look and feel to?)