LOCAL BUSINESS
Becoming a Fixture of the Community
Local business is what drives our communities and paints the culture of our cities/towns. Rather than purely online businesses, local businesses have the benefit of things like proximity and foot traffic. That being said, local businesses often operate in very competitive environments where standing out for market share is absolutely essential in order to achieve long term success and become a lasting, interwoven part of the community.
Most clients we speak with already provide quality products or services but lack the online presence they believe they should have. Totally understandable. And that’s why we are here to help. Usually this gap between where you are and where you want to be for online presence comes down to a few things:
- SEO
- Local SEO
- AI Search
- Brand/socials
SEO is the foundation to be found. Each keyword represents another pathway for discovery of your offerings. Creating quality content that tells your story helps not only folks who use traditional Google Search but as well as those who leverage AI models like ChatGPT, Gemini, or Claude (AI Search). SEO is the foundation for AI Search. Beyond SEO AI models look at things like 3rd party reviews and social/brand proof. Are people tagging your business in their social posts? Have local newscasters and magazines featured you? Are people saying nice things regarding you and your business in local Reddit chats? AI will look at all the publicly available information to ascertain the best recommendation to make on the prompt.
We’ll help you cover all of your bases in this increasingly digital world. We’ll help you craft content that gets the attention of customers/clients but as well as the people who rate these products/services. We’ll help Google Search and AI Search understand that making a recommendation of your business first and foremost is what will best help the user. We’ll help you offload this work so you can focus on what’s most important – delivering high value to those you serve and growing your business.
Common
problems
and how we
help
How do I rank better on Google Maps?
Local SEO is a sub strategy of SEO pertaining to aspects like listings management (citations), reviews, and directory engagement. In other words – while Google is the most important directory you’ll want to make sure you’re in every relevant directory out there (especially Apple Maps, Facebook, etc) and that your information is accurate and consistent. Doing so helps by being listed in case someone is using that particular directory but more importantly your Google Map ranking will increase as consistency is part of their scoring formula. We’ll help take this work off your plate and create more opportunities to make an ask for a review when your customers/clients are at their happiest.
Is social media important?
Yes. Now in the world of AI it’s important to have an active social media presence even if you’re a small business. It used to be something you could push off or ignore but increasingly, as the world becomes more digital, it’s a must. For local businesses it’s important that your social media presence is 1) consistent and 2) is an extension of your brand. Are your posts fun? Are they engaging? Are they something people will look forward to? That’s the goal with crafting this type of content and we’ll help you execute aligned to your brand voice.
Do I need a new website?
Possibly. Building out a new website can be time intensive as well as expensive. If we recommend building a new site, it’s because it’s absolutely necessary in order to reach your goals. Some common reasons for a website change: old and/or buggy site, a change in brand, the user experience and user interface of the site is very challenging to navigate/understand.
INSIGHTS
How to Prepare for the World Cup?
LEARN MORE
How Do I Show Up in AI Search?
LEARN MORE
AI – Is It Worth It?
LEARN MORE