The 5 most common questions we hear from clients:

• How do I know how I'm performing against my competition?

  The only way to absolutely know would be to hack your competitor’s Google Analytics which is both challenging and illegal.

  Instead, we leverage tools that can mimic traffic accurately enough to show trends and traffic sources helping us pinpoint where you both lead and lack. We can also provide competitive benchmarking, uncovering the content working for your competition and discussing how we can make that insight work for you and your content. 

• How do I maximize my position on Google Maps so my customers/clients can find me? 

  Local search engine optimization is composed of performing traditional SEO well, things like: strong site performance, original and engaging content that builds topic authority, and backlinks. 

  The other parts are more local specific – listings management (showing up not just in Google Maps but others like Apple and the information being consistent across), strong reviews with engagement, and a clear/informative profile. 

  We are experts in all these things and can take this work off your plate. 

• My site looks great - why isn't it helping me get more customers/clients?

  Never a simple and easy answer and anyone else telling you otherwise is blowing smoke. 

  We help clients control the controllables. Site performance is a big one people miss – how fast do your pages load and are there any link issues? How does your content fare against your competition? What is your brand and is it resonating with your intended audience? 

  Like a doctor performs tests to diagnose the issue, so do we. And we have the expertise and tools to do so. 

• So many social media channels. Which are important?

  The answer is – where your audience is. Targeting an older demographic? Facebook probably makes the most sense. Younger? Instagram. Everything else? TikTok. YouTube is also a growing channel and a subtle one people miss (for both advertising and original videos -> Google owns YouTube so there’s SEO value too). 

  In our engagements we want a strong sense of your brand. How does your brand talk and engage? What’s the vibe? Once we have a better sense we can build and execute an effective content strategy.  

• How do I find the time to do all this work?

  Not going to beat around the bush – AI gives everyone more capability than ever.

  That being said, in our research AI enhancement is typically only as good as the existing knowledge. If there’s not the time to commit to learn (or you’re looking for support), we’re here to help. We can scale to your needs and adapt as they change. 

  The sites, strategies and everything we build are 100% yours. Leverage us to help get you rolling, fix something specific, or as an ongoing strategic partner. What works best for you, works best for us. 

INSIGHTS