ADVERTISING

Paid that Actually Pays Off

Common

problems

and how we

help

• Where do I start?

  There are so many different mediums to choose from in our increasingly digital world. Google is the tried and true but socials continue to increase their market share. There are even “smart” campaigns that you can turn the process over to. It’s all confusing. What’s important is to go in with a clear strategy of how the advertising is going to help and leveraging it to get as specific as you can as the technology will allow (gender, geo, age, etc). We can help you create an advertising strategy that best supports your goals.

• I tried already and didn’t really get results

  Something we hear commonly and it ties back to the overall amount of options/complexity. Not saying the campaign(s) you previously set up were not set up correctly – there’s no guarantee with advertising after all – it’s an iterative process. We help our clients add more specificity in regards to the audience. For example – a Dallas plumber showing ads to someone in Fort Worth researching the history of plumbing is probably burning money. Who is your target audience? Let’s define all the demographics we can (age, geo, gender, what he/she would search for, any other factor you can add). We’ll help you get as specific as the technology allows so you’re reaching the right people.

• What does good look like and how do I know if it’s working?

  It’s easy to get advertising fatigue. There are so many other things to focus on. It’s simple to set something up that works and reasonably expect similar results over time. The world of advertising is dynamic and evolving and with marketing overall it’s good to be constantly collecting data on what’s working (both for yourself and your competition) and to be continuously crafting new content that will further engage your audience. This combined with true attribution – what’s working and what’s not? We’ll help keep you up to date at a frequency that works for you of how things are going and what we are doing to help optimize the advertising execution.

• I don’t really know if these automatic, “smart” campaigns are working

  We don’t blame you. The technology is incredibly powerful but, in our opinion, requires an idea of how to best leverage going in. The smart campaigns can really set ‘em up and knock ‘em down in terms of its ability to execute. However, if the guidance is general and limits haven’t been set for where and when it can deploy, things can quickly get out of hand. We’ll help get as specific and measured as we can and partner with this technology in a way that truly serves you. Or not. We can do manual too. Let us know what works best for you. Our POV is the technology can be leveraged effectively in the same way you would AI – smart, specific, and measured. It’s no wonder it works for smart campaigns too as those are AI-driven. 

INSIGHTS