LOCAL SEO

Boosting Your Ranking on Google Maps and More

Common

problems

and how we

help

• What are the citations that matter the most for listing management?

  It depends on how exhaustive you want to be. There’s a baseline of 55+ directories that we address but what are the directories your market actually leverages? For example – I was helping a plumber who wasn’t listed in Apple Maps. The lesser issue was Google Map optimization. The bigger issue was if a potential client used the default Apple Maps on their iPhone then the plumber’s business wouldn’t even be able to be found. It wouldn’t exist because it’s not in the directory. How can you be found if you don’t exist? We’ll help make sure your information is displayed accurately and consistently across the most popular directories as well the ones more specific to your industry.

• How do I get my customers/clients to give me more/better reviews?

  There are subtle ways to help customers/clients capture their best experiences and turn them into strong testimonial proof for you. There are ways to embed this prompting digitally within your touchpoints (web, socials, email) or physically via QR codes. The important part is to be prescriptive – what you are asking for and why should the customer/client complete it? For example – “Are you a fan of [insert brand]? Help let others know by leaving us a review!”

• How do I know where my customers/clients are engaging with me? How do I manage all of this correspondence and reviews?

  While the vast majority of interactions still take place within Google Maps – the conversation is as sporadic and splotted across the internet as to be a Pollack painting. We’ll help you understand where those conversations are, claim your profile, and connect in your brand voice so you’re delivering another consistent experience with those you serve. The most important directory of all, Google Maps, will take notice and help feature you more driving more business.

• I’ve tried everything and can’t beat out [insert X] competitor!

  We’ll help you assess what’s really going on. Is it SEO related? Truthfully it can be tough to beat out enterprise-level competitors, for example – a local hardware store vs. Home Depot. That being said, reviews are almost always a way to stand out along with the strength of the brand. People generally want to support local businesses, and so -> how are you helping your potential customers/clients choose you? How accessible is getting to know your brand? Another major factor that is rarely brought up is proximity. Everything else held equal, the closer provider generally wins. Is there an opportunity to further win in another market where opening an additional physical location makes sense? Or would it be better to create a service area within Google that does not have a physical location but that can still give you local presence? We’ll help ask the right questions so you can determine what’s the best fit for your business.

INSIGHTS